Our Team

Shaun Urban

Shaun joined the Inception team in January of 2018 as President of The Inception Company and became CEO in 2022. In his role, Shaun is responsible for leading the company’s day-to-day operations including client services, project management, production services, meeting services, and operations.

Shaun brings a lot of passion and experience to the Inception leadership team most recently from Ogilvy CommonHealth where he spent the last 13 years of his career. He was a Managing Partner at the agency responsible for leading the medical education, medical affairs, and market access agencies within the US. Shaun started the payer marketing capability within Ogilvy CommonHealth upon joining the agency in 2004, and built this offering into one of the most sophisticated market access agencies within the industry. In addition, Shaun also built the new business capability within Ogilvy CommonHealth and oversaw the Corporate Communications team responsible for managing the Ogilvy CommonHealth brand.

Prior to joining Ogilvy CommonHealth, Shaun worked on the client-side of the business at both Schering-Plough and Novartis Pharmaceuticals in a variety of sales, marketing, and managed care roles over an eight-year period.

Shaun and his wife Marie live in Hackettstown, NJ with their two daughters Riley and Mackenzie, son Carson, and chocolate labs Ace and Bella. Shaun holds a pharmacy degree from Purdue University and has been on the NJ Regional Board of Directors for the American Heart Association for the last 10 years.

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