Client
Top-10 CME specialty course provider
Target Audience
HCP specialists from numerous disciplines seeking accredited education across the following therapeutic areas:
- Diabetes
- Oncology
- Chronic Heart
- Failure
- Asthma
Objective
Leverage the Pando wall as a unique and novel way of supplying quality CME content delivered by national thought leaders
Approach
- 8 (planned 75-minute) sessions spread over 5 separate days
- 3pm ET and 8pm ET show times to accommodate learners’ schedules
- Combination of in-studio moderator and 4 to 7 remote national thought leaders per event
- CME post-test conducted via post-meeting URL redirect
- Live events recorded, edited for content and duration, then posted to CME provider’s web portal as enduring material/ archived courses for subsequent access by HCPs
Impact
- 210 HCPs educated
- Average time on wall: 115 minutes
- HCPs raised hands to ask questions: 72 times
- HCPs sent texts/chats: 42 times
- Polling questions asked: 67
Results
Client has committed to 11 additional Pando CME events in 2019
For each edited recording resulting from a single Pando production,
client saw below results:
1500
Unique visitors to the client's archive
300
Additional HCPs completed the course and received CE credit
