Client
Top 20 Pharmaceutical Company
Target Audience
45 Account Managers plus 70 Market Access/Brand Colleagues
Objective
- Review Market Access Strategy of new product, pre-approval and status of scientific customer engagements to date
- Demonstrate what great looks like: 4 Account Managers presented pre-approval slide deck
- Apply training and best practices to enhance customer education that will drive future access for new product
Approach
- Strategically placed 31 On-Wall Participants in the center of the Pando video wall and utilized the real estate of the side screens to vividly display logo/graphic selected by the Market Access team
- Captured audience attention at the opening of the program with fun, energetic music track followed by moving ‘Mission Control’ themed video
- Mixed in novelty and content related polling questions to combine fun with learning and contribute to participant virtual engagement
- Program timing specifically selected to include participation from all regions/time zones
1 Pando studio day was utilized rather than a 1-2 day, in-person meeting to:
- Avoid costly expenses such as airfare, hotel, and meals associated with live training meeting
- Minimize time away from customer engagements and family
- Ensure interactivity and virtual engagement not available through traditional virtual platforms
Results
50
%
of account managers said Pando met its objectives and is a good platform for future training events
50
%
of participants felt more confident in presenting slide deck post-PANDO
“Much smarter way to have a meeting than flying folks in, booking hotels etc."
- On-Wall Participant
