Client
Top 20 Pharmaceutical Manufacturer
Target Audience
Nearly 2500 sales representatives across 5 different sales organizations
Objective
National Sales POA meeting to reflect on performance and behavioral objectives from the Spring POA, reinforce actions required for successful execution of brand strategy and apply training knowledge to drive market share growth.
Approach
6 Pando studio days were utilized rather than week long, in person meetings in Las Vegas, Dallas, Chicago, etc. in order to:
- Avoid costly expenses such as airfare, hotel, and meals associated with live POA meeting
- Minimize time out of territory and away from family
- Ensure interactivity and virtual engagement that is not available through traditional virtual meeting platforms
Results
In a survey completed by almost half of the sales, marketing, and training teams, 90% of marketers and trainers, and two-thirds of sales representatives want to see Pando used for future meetings.
ROI Summary
(Compared to Estimated cost of $4 Million For A WEEK LONG Live Meeting)
$
0
k
Pando cost for 6 STUDIO days of training
0
:1
Return on investment
$
0
Average cost per Pando participant
“You don’t always have to be live at meetings to get best practices.”
Trainer
“Loved the format, forward thinking, inclusive and just incredibly cool!”
Participant
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