Media

Case Study: Sales Education (Clinical Trial Updates)

Client

Top 20 Pharmaceutical Manufacturer

Target Audience

180 Lung Cancer Franchise Sales Representatives

Objective

Educate sales reps on latest clinical data and treatment advances in lung cancer
Strengthen engagement of sales reps with multidisciplinary panel of KOLs via a live, interactive format versus previously used radio programs and pre-recorded web programs

Approach

3 Pando programs in one studio day
- 4:00 pm (East)
- 5:30 pm (Central)
- 7:00 pm (West)
Multidisciplinary physician panel
- Platform allowed for live Q&A between sales reps and KOLs
U-shaped studio set design encouraged face-to-face discussion
Sessions were videotaped and edited for continuing education beyond the
Pando events

Results

89% of respondents rated their overall impression of the Pando platform as Good or Excellent

Client committed to quarterly Sales Education Pando meetings

Raised Hands To Ask a Question

Thumbs Up / Thumbs Down Responses

$ 244

Average Cost Per Sales Representative

“I value that the company is striving to deliver meetings and discussions in NEW AND INNOVATIVE WAYS and platforms that allow for more INTERACTION with the field."

“I viewed this presentation medium to be more ENJOYABLE, ENGAGING, and INTERACTIVE than other meeting platforms I’ve participated in in the past!”

“The entire experience was EASY, engaging, interactive, and INFORMATIVE”

“The presentation was a refreshing alternative to a call or Webex presentation. I found the presentation provided very valuable and meaningful information and discussion.”