After more than 30 years in healthcare marketing and advertising, including 17 years as CEO of Ogilvy CommonHealth Worldwide, one of the largest healthcare agency networks in the world, Matt Giegerich decided to turn his creative energy to the fast-paced world of technology services and solutions as the CEO of The Inception Company. He was impressed by the company that his colleague, Doug Mack, had built offering engagement products and services to help clients reach and connect more fully with their stakeholders, but Matt was especially intrigued by the company’s newest innovation, Pando, a virtual platform that delivers the experience and impact of an in-person meeting by integrating a full studio production with in-studio moderators and/or presenters, a 40-ft video wall, and remote attendees participating from anywhere in the world. As Matt approaches his second anniversary at The Inception Company, PM360 spoke with him to learn more about his transition to a technology company and what he sees for the future.