About Us

We put together the right production experts, technologies, and strategic plans to execute your vision.​ Our team is dedicated to creating superior experiences that connect with your target audience to deliver your mission-critical messaging.​

Our Team

Bruce Hernandez
Chief Executive Officer
As CEO of Inception, Bruce spearheads the strategic vision of the company, including overseeing the company’s operational, financial, technical, and go-to-market initiatives alongside President Pat Purcell. Bruce is also the founding partner of Spire Capital, having been with the firm since its inception in 2000.
Patrick Purcell
With over 25 years of leadership in the medical communications space including Propel Health (formerly HealthSTAR Communications), Boron Lepore, Cardinal Health, and Publicis, Patrick is an industry veteran and expert in delivering client’s key messaging and building critical engagement.
Anshul Kai
Chief Technology Officer
Anshul Kai joined Inception in 2019 and is responsible for the software platforms and technology that powers The Inception Company’s products and services. As an experienced tech-focused engineer, Anshul has both been on the founding team of a successful Silicon Valley technology startup and co-created a 4.9 star rated meditation app.
Anthony Magnus
Chief Operating Officer
Anthony Magnus joined The Inception Company in January of 2013 bringing with him over 20 years of organizational leadership and management experience. Prior to joining Inception, Anthony spent 13 years at MedConference, a leading provider of live direct-to-physician web conferencing solutions to the Life Sciences industry.
Jack Roberts
SVP of Production, Innovation & Strategy
After earning a degree in HD television technology, Jack took a right turn and toured for several years with a rock band signed to Warner Brothers records. In between tours, Jack started working in production, and soon after was producing music videos and national commercial campaigns.
Mindi Guiliano
VP, Sales and Account Services
Mindi Guiliano joined The Inception Company team in 2013 as an Account Director, responsible for high-profile, key accounts and was promoted in 2022 to VP, Sales and Account Services. In this role, Mindi has accountability and oversight of all existing and new business.
Brenda Leopardi
VP, Project Management and Process Integration
Brenda Leopardi joined The Inception Company in 2008 as the very first Inception Digital Producer and from our “inception” has implemented the detail-oriented and client-centric approach that has become the company’s signature. Over her tenure with the organization Brenda has held various positions of increasing responsibilities.
Nicole LaDucer
Director of Finance and Accounting
Nicole LaDucer joined The Inception Company in early 2021 as a Financial Analyst and was promoted in 2023 to Director of Finance and Accounting. Her responsibilities include strategic leadership, management of the organization’s finance, accounting, and human resources as well as helping to improve the company’s systems and processes.
Shiqin Cao
Marketing Manager
Shiqin is a digital marketer and design strategist with a passion for visual storytelling. She grew up between Shanghai and Paris, now based in New York City. Her multicultural background allows her to think creatively and build new bridges between ideas.
Tim DeMartin
Head of Studio
With a prior background in live venue sports and entertainment productions, Tim DeMartin joined Inception in 2018 as a Producer. Tim specializes in executing high-profile studio broadcasts and live events with a global reach, connecting the messages of our major pharmaceutical and healthcare clients to their stakeholders. As Head of Studio, Tim thrives in delivering exceptional results in the most complex of production environments.

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